Google Ads – what you need to know to start driving traffic to your website

Tuesday, Dec 1, 2020 at 9:30AM


Google is often the first place your customers go when they are thinking of making a purchase. What if the first thing to show up at the top of the Google search results is an ad for your business? This course introduces the power of Google Ads, the world’s top pay per click advertising platform. You will learn:

Why you should (and shouldn’t) advertise on Google 
How Google Ads work 
The different types of Google Ads and how they appear in the search results 
Google Ads rules and policies 
Setting up your Google Ads account 
Planning your campaigns 
Making the most of your ads budget 
Targeting your specific audience 
Tips for writing great ads 
Website landing page conversion techniques 
Managing and maintaining your campaigns 
Setting up goals and tracking conversions with Google Analytics 

With Google Ads you can get set up and running in as little as a few hours. This course will show you how. No advanced knowledge is required but some familiarity with Google search is beneficial.

We recommend “Getting found online - tools and tactics to help your website show up higher in search engine results” first in order to get the most out of this class.




Contact Info

Name Jennifer Neufeld
Link For more info click here.

Posted by Strathmore Entrepreneur Centre under Community in Strathmore.

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